Note that many websites have their own advertising, unrelated to adware.
this is a browser plugin.
This redirects www.google.com and www.yahoo.com to www.swoople.com. It also changes Internet explorer Error pages.
From license agreement from the site:(http://www.onetoolbar.com/terms.html)
You also grant onetoolbar.com permission to collect and store information of your Internet usage habit, including but not limited to information about every web page you view with the full Uniform Resource Locators, and the content of web page.