Note that many websites have their own advertising, unrelated to adware.
Adware is any software application in which advertising is displayed while the program is running. The authors of these applications include additional code that delivers the ads, which can be viewed through pop-up windows or through a bar that appears on a computer screen and sometimes through text links or in integrated search results. Adware may or may not track personal information. It may also gather information anonymously or in aggregate only. Users should check the EULA and Privacy policy to ensure if the adware on their machines conforms to their standards.
Official
Description:
Gator is a software product that can automatically fill in passwords and other form-elements on Web pages. For this service it is accompanied by an advertising module called OfferCompanion, which displays pop-up ads when visiting some Web sites.
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Comment:
Gator is an adware company and not considered spyware. e.g. a program that logs keystrokes
Ads are clearly labeled as coming from GAIN.
Gator states that since its software is always running, it can target users with "Special Offers" and other ads anywhere they go (even competitors' sites) with remarkable targeting capabilities, since it can analyze the domain name/content of the sites the user is visiting.
Currently Claria maintains that only user's first name, postal/zip code, and country are sent to GAIN Publishing.
It is noteworthy that there are different versions of the Gator application in circulation and each version is governed by a seperate privacy policy. Consumers should read and understand the privacy policy that corresponds to the version they are using.
For additional information on each version/policy user's should consult the privacy agreement located at http://gator.com/help/privacy_statement.html
Claria makes other products that can be viewed here: http://www.gainpublishing.com/software/
Gator Corporation has changed their name to Claria Corporation.
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