Note that many websites have their own advertising, unrelated to adware.
Gator is a software product that can automatically fill in passwords and other form-elements on Web pages. For this service it is accompanied by an advertising module called OfferCompanion, which displays pop-up ads when visiting some Web sites.
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Gator is an adware company and not considered spyware. e.g. a program that logs keystrokes
Ads are clearly labeled as coming from GAIN.
Gator states that since its software is always running, it can target users with "Special Offers" and other ads anywhere they go (even competitors' sites) with remarkable targeting capabilities, since it can analyze the domain name/content of the sites the user is visiting.
Currently Claria maintains that only user's first name, postal/zip code, and country are sent to GAIN Publishing.
For additional information on each version/policy user's should consult the privacy agreement located at http://gator.com/help/privacy_statement.html
Claria makes other products that can be viewed here: http://www.gainpublishing.com/software/
Gator Corporation has changed their name to Claria Corporation.