Note that many websites have their own advertising, unrelated to adware.
Adware is any software application in which advertising is displayed while the program is running. The authors of these applications include additional code that delivers the ads, which can be viewed through pop-up windows or through a bar that appears on a computer screen and sometimes through text links or in integrated search results. Adware may or may not track personal information. It may also gather information anonymously or in aggregate only. Users should check the EULA and Privacy policy to ensure if the adware on their machines conforms to their standards.
Official
Description:
Ads animated smileys or emoticons to emails in exchange for viewing pop-up banner ads and anonymous, aggregate profiling of your surfing behavior.
NOTE: A NO pop-up ad version is available for $30.00 U.S.
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From the publisher "Choose from over 1,000 unique smileys and icons! Easily select your smileys by category for any occasion and customize GotSmiley software to match the way you enjoy writing email the most"
