Note that many websites have their own advertising, unrelated to adware.
Adware is any software application in which advertising is displayed while the program is running. The authors of these applications include additional code that delivers the ads, which can be viewed through pop-up windows or through a bar that appears on a computer screen and sometimes through text links or in integrated search results. Adware may or may not track personal information. It may also gather information anonymously or in aggregate only. Users should check the EULA and Privacy policy to ensure if the adware on their machines conforms to their standards.
Official Description:
From their website:
The AdTraffic search assistant software resides in the Address Bar of your browser enhancing your online experience without interruptions. AdTraffic sits in the background of a users computer and only presents itself when a URL is misspelled, a keyword is written in the address bar, or a broken link is clicked.
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When a URL is misspelled or a broken link is clicked, AdTraffic will deliver a page where the user can correct the error and search for the correct purpose.
When a keyword is typed into the address bar the software will deliver direct search results based on the keyword indicated. The results are made up of 20 different pay per click search engines, delivering relevant quality results the user can browse to find what they are looking for.
Comment:
Changes Internet Explorer hompage and redirects error and search pages.
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