Note that many websites have their own advertising, unrelated to adware.
Adware is any software application in which advertising is displayed while the program is running. The authors of these applications include additional code that delivers the ads, which can be viewed through pop-up windows or through a bar that appears on a computer screen and sometimes through text links or in integrated search results. Adware may or may not track personal information. It may also gather information anonymously or in aggregate only. Users should check the EULA and Privacy policy to ensure if the adware on their machines conforms to their standards.
Comment:
This adware program affects the system while visiting one of the movie files which is located in se-sui.com domain.
It chancges the start page and register itself in a pornographic service. When Internet Explorer starts it downloads a movie file and runs it.