These are usually anti-spyware or security software applications that use various forms of deception and/or unethical means or show a history of negligent false positives to goad the end user to make a purchase.
In some cases these applications maybe downloaded with some form of unwanted software at which point the rogue application is offered to the customer as a way to remove the unwanted software.
From the website:
Advanced Email Monitoring is new spy software tool from variety of Internet monitoring Software available today. Once installed on monitored computer it sends exact copies of all outgoing emails to your secret email address.