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| Rabio is a start-up and I am its CEO. After a career negotiating the battle between advertisers and internet users over who has control, I thought it worth trying to broker a peace.
Rabio is, indeed, a "Program that delivers advertisements on your PC." It is a downloadable, IE plug-in available at www.rabio.com. But know that, in the course of the four-click download (beginning with a "yes" on whether to download and ending with approval of terms and conditions), users have full visibility into its function and its removal. And no special software is needed to effectively uninstall the plug-in.
We are hoping to create a user-directed advertising network wherein users can determine the mix of advertising they'd like so see. It is a grand experiment, but does not entail the kind of eavesdropping done routinely (and annoyingly?) to drive intrusive functions like behavioral tracking. The terms & conditions are quite clear (I hope) and explicit on these points as is our privacy policy, found easily at http://www.rabio.com/privacy.aspx.
By the standards of www.spywareguide.com (privacy policy? easy uninstall?), Rabio is certainly no "Annoyance," in fact, we intend to be seen as a benefit,
If you are willing, I will keep you apprised of our progress.
John Berard |
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Berard |
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