Note that many websites have their own advertising, unrelated to adware.
Adware is any software application in which advertising is displayed while the program is running. The authors of these applications include additional code that delivers the ads, which can be viewed through pop-up windows or through a bar that appears on a computer screen and sometimes through text links or in integrated search results. Adware may or may not track personal information. It may also gather information anonymously or in aggregate only. Users should check the EULA and Privacy policy to ensure if the adware on their machines conforms to their standards.
Comment:
From PersonalWeb website:
PersonalWeb learns your interests by collecting data from your various Web browsers about how you use the Web.
PersonalWeb then finds content to match your interests by analyzing Web sites, search results and other sources of information to identify highly relevant content and ads for you.
After that, PersonalWeb creates your new home page, replacing your current Internet Explorer and Firefox home pages with a more personalized home page that brings your favorite sites and content to you - automatically!
Finally, PersonalWeb updates your content as your interests change, based on your realtime online activities.
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