Note that many websites have their own advertising, unrelated to adware.
Displays ads, and a silly dog on your browser.
Directs searches to paid advertisers.
Assigns a unique Id to the computer that is sent out when you visit (some) sites. This unique ID is also associate with the email address and zip code entered in install.
Has feature for "automatic update".
There should be an entry present in the "Add/Remove Programs" section.